neu was founded to blur the line between art and wearable jewellery. The designer plays with indefinite property of materials, to experiment, shape and reshape, bringing out classical elements in the light of surrealism as connections of vintage and contemporary styles. The wearers of the brand’s jewellery are the ones who are not afraid to interpret and carry the pieces in their own ways.
This collection borrows the medium of “mirror reflection” from the Greek mythology of Narcissus, who fell in love with his own reflection in a pond. It strikes a warning towards self-obsession and serves as a reminder of the danger of fixation to physical beauty.